Cookie Policy
Last updated: March 2026
What are cookies
Cookies are small text files placed on your device when you visit a website. They help the site remember information about your visit, like whether you're logged in, what's in your cart, or how you prefer to browse.
How we use cookies
We use cookies for the following purposes:
- Strictly necessary. These cookies are required for Biased to function. Without them, things like logging in, staying logged in, and completing a purchase won't work. You cannot opt out of these.
- Functional. These cookies remember your preferences (like your currency or display settings) so you don't have to set them every time.
- Analytics. These cookies help us understand how people use Biased, which pages are visited, where people drop off, and how we can improve. We use this data in aggregate and not to identify you personally. We use Google Analytics 4 for this purpose.
- Marketing. If you've opted into marketing communications, these cookies help us understand which emails or links brought you to the site. We do not use cookies to serve you third-party advertising.
Third-party cookies
Some cookies are set by third-party services we use, including:
- Stripe — for secure payment processing
- GoHighLevel — if you click through from one of our emails
- Google Analytics — for site analytics
These third parties have their own cookie and privacy policies.
Your choices
When you first visit Biased, you'll be asked to accept or manage your cookie preferences. You can change your preferences at any time via the cookie settings link in the footer.
You can also control cookies through your browser settings. Note that disabling certain cookies may affect how the site functions.
For users in the UK and EU, we obtain your consent before placing any non-essential cookies, in line with GDPR and UK data protection law.
Cookie list
| Cookie | Purpose | Type | Duration |
|---|---|---|---|
| session_id | Keeps you logged in | Necessary | Session |
| cart | Remembers your cart | Necessary | 30 days |
| preferences | Stores display settings | Functional | 1 year |
| _ga | Google Analytics — distinguishes unique visitors | Analytics | 2 years |
| _ga_8NCZ62VY6T | Google Analytics — session state | Analytics | 2 years |
| _gid | Google Analytics — distinguishes users for 24h | Analytics | 24 hours |
| stripe_mid | Fraud prevention | Necessary | 1 year |
Changes to this policy
We may update this policy as our use of cookies changes. The date at the top of this page reflects when it was last updated.
Contact
Questions? Contact us at info@shopbiased.com.
Biased LLC | 3527 S Federal Way Ste 103 #1158, Boise, ID 83705 | United States